Create your brand – The art of influencer marketing

With the evolution of online social media platforms like instagram and tiktok, marketing of products and services has evolved to include influencers as mainstream channels.

Meet three such influencers who have build a brand for themselves and learn the secrets to the art of influencer marketing.

Name: Parisa Mirza-Khan

IG handle: @parisamk

Bio: Book Review Blogger/Vlogger & Lifestyle Influencer , CEO/Founder: Enchant by Parisa (It’s an online shop for book novelties) www.enchant.store

Name: Faisal N. Cheema, M.D.

IG handle: @doc.supercar

Bio: I am a physician specializing in hematology and oncology. I am passionate about my profession and am equally passionate about cars.

Name: Aaliya Yaqub, MD

IG and TikTok handles: @clearskindoc

Bio: Dr. Aaliya Yaqub is a medical doctor, wellness expert and writer. She is the medical founder of Forward, a chain of modern doctor’s offices powered by AI. She is also the Medical Founder is Simple HealthKit, a diagnostics startup. She is an active angel investor and advisor to healthcare startups. She is passionate about mentoring female founders and supporting them.

Dr. Yaqub is Board Certified in Internal Medicine and completed her residency and fellowship at Stanford. She did a fellowship in the Department of Dermatology. She serves as an independent consultant to skincare brands.

She started her instagram account in 2017 and blogs about lifestyle, skincare and empowering content for women. She lives in the Bay Area with her husband and 4 young kids.